Web Design and SEO Specialist

MB Web Design is a one-stop-shop for your business Internet design and marketing needs.

Do you need a new website coded from scratch? A fresh redesign for an existing website? More visitors to your site? A better ranking in the search engine listings? Then you've come to the right place! MB Web Design delivers outstanding website designs and impressive search engine rankings for clients. We can help your business make the most out of the Internet. Contact MB Web Design with your requirements for a free, no-obligation quote.

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MB Web Design provides a comprehensive selection of Internet design and marketing services to help clients' websites prosper. As the name suggests, MB Web Design produces neat, stylish, bespoke web sites at an affordable price.

Website Design in Wales, the UK and Worldwide

MB Web Design has specialised in designing and delivering cost-effective, tailored web sites for individuals and companies all over the UK and overseas. MB Web Design's client list includes businesses all over the UK - most notably including Wales, London, Liverpool and Manchester - and has produced sites for firms as far away as South Africa and the United States. For the modern business, geographic location isn't a limitation - wherever you are, contact us with your requirements for a free, no-obligation quote.

Search engine optimisation UK | SEO UK

Having a fantastic website is essential for any business, but a great web site is useless if no-one sees it!

MB Web Design offers an outstanding search engine optimisation (SEO) service which aims to improve your website's ranking and positioning in search engine results, increase incoming links and increase visitor traffic. This great service is recommended for business web sites in Wales and all over the UK.

A one-stop shop for your business Internet web site

Whether you need a one page "business card" style web site, or a fully-featured e-commerce web site to sell your products online, MB Web Design can provide an affordable, tailored solution to your business Internet requirements. Whether modest or massive, MB Web Design can offer attractive website design at an attractive price.

Having forged links with some outstanding partners, MB Web Design also offers content, press release and article generation for your website via selected copywriters and website translation courtesy of a network of qualified, experienced translators.

Web Site Designer Wales 

Over the past few year, MB Web Design has been building a portfolio of satisfied clients and outstanding websites.

With major national web design competitions and nearly a decade of experience in web and multimedia design, you can rest assured that your web site is in safe hands. Why not ask one of our many satisfied customers?

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.

In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals.

Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank.

The end goal is to have the greatest number of websites pointing to you saying on the link itself, �Your Company � Offering (insert your key phrases here)�.

For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site. If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site.

The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups.

You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts.

Make sure that you find a way to participate on the discussion as opposed to just posting an ad that's not related to what people are talking about.

Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine.

Again, if you search for ezines related to your industry you should find plenty of places where you can submit an article and see it bring lots of targeted traffic. Make sure you place your resource box at the bottom of the article and require publishers to keep it there.

Choosing your Meta-Keywords

Introduction

This article assumes you already know what a �meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.

As you should already know keywords contained within your websites' meta tags are extremely important in allowing search engines to determine the content of your web pages. In order to make sure that these keywords are bringing your site up within Search Engine Results Pages (SERPS) and driving visitors to your site, the most important factors in determining your keywords are:

• Relevance.
• Choosing keywords that people actually search for.
• Choosing keywords without too much competition.

Relevance

All your keywords should ALWAYS be relevant to the content within the page they describe. Adding keywords to your site just because they are commonly searched for words is not recommended. Not only will it frustrate visitors who are looking for other information, but it may well get your site black-listed from search engine rankings.

Highly relevant keywords will attract visitors who are actually interested in the products and services your website offers. At the end of the day, it is better to attract fewer visitors who actually have an interest in your website than it is to attract more visitors who leave immediately.

Choosing Keywords people search for

Although your keywords should all be relevant, sometimes it is best not to be too specific.

For example, I once discovered a new fossil (honest!), it was new to science so I named it, wrote a paper on it and had it published. I didn't ever build a web page dedicated to it, but if I had the most used keyword and most relevant word would have been the fossils name (Trypanites fosteryeomani). You might therefore think that it would be sensible to use this as one of my most important keywords� However, that would (at least to start with) have been wrong. No one else has ever heard of this fossil, so it is very unlikely that anyone would ever type its name into a search engine. And sure enough, a quick check shows that during Dec 2004 there wasn't a single search for this term within a particular, popular search engine.

I would therefore need to be more generic with my choice of keywords. The fossil itself was a trace fossil of a worm from the Jurassic, so keywords/phrases such as �fossil', �trace fossil' or �worm trace fossil' may be more successful.

There are several tools available that allow you to check the number of times a particular word or phrase has been searched for. It is important to choose keywords that are regularly searched for and these tools can help in this decision. It is also worth including common mis-spellings of your most relevant keywords as your competitors may not have thought of this when choosing their keywords.

Choosing keywords without too much competition

The section above may lead you to believe that choosing very generic keywords is your best bet as they are often searched for. However, if you get too generic in your choice of keywords then you will be competing with many more websites for the top spots in the SERPS. If we go back to our fossil example we can see what I mean. A quick search in Google brings up the following numbers of results:

• Trypanites fosteryeomani � 1 result (something I once wrote in a forum!)
• Jurassic Worm Trace Fossil � 4,320 results
• Trace Fossil � 407,000 results
• Fossil � 9,120,000 results

As you would expect, the more generic we get, the more results we get. It can be seen then that choosing the best keywords is a matter of balancing the number of times the keywords are searched for against the number of other sites competing for rankings with those keywords. The best keywords will be those that are searched for often but have few competing sites (assuming the keywords are relevant to your content).

I find that it is best to have a balance between the generic and specific keywords relating to your web page and using key-phrases is a useful way of achieving this. In this way the entire key-phrase can be specific to your particular page, but the individual words within it are fairly generic.

e.g. Affordable Website Design Wales (4 generic keywords to create a specific key-phrase)

To Summarise, choosing keywords is an essential part of producing a successful website. Your keywords need to be highly relevant to the content of your page and specific enough to reduce competition. They also need to contain some generic keywords that are often searched for. As always, the single most important factor is relevancy and good content to go with the keywords.

About The Author

Alan Cole runs , a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.

The Google Sandbox Explained

Introduction

The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.

What is the function of the Google Sandbox?

The generally accepted principle behind the Google Sandbox is that it enables Google to filter out 'Flash-in-the-Pan' websites from those that offer good quality, up-to-date content. It is within Googles interest to ensure that the results it displays to its users within the SERPS lead to highly relevant, up-to-date, useful websites Relevancy is key to the search engines success so it will take all steps it can to ensure the relevancy of its search results. Filtering out new websites and monitoring them may allow them to provide more accurate results within the real SERPS.

Indentifying the Sandbox?

How do you know if your website in in the sandbox? Most new websites under newly registered domains will get relegated to the sandbox once Google knows about the site. Google will find the site by following an Inbound Link (IBL) from another site that the Googlebot crawls. You will then see the website in the normal Google SERPS if you search for the actual domain name, but the website is unlikely to be listed for any of its keywords. Google also won't show signs of any other websites linking to your website, nor will it display pages related to yours. In addition Google won't list any pages other than your Home (index) page.

If you track your websites visitor stats whilst it is in the Google Sandbox, you will see that the Googlebot comes crawling fairly regularly and that it does crawl, and therefore catalogue, all of your pages. Google does know that your pages exist and knows what they contain, but doesn't list them in the main SERPS. In other words, because your website is new, it is under probation in the 'sandbox'.

How Long Will My website Stay in the Google Sandbox?

It is difficult to say how long a website will stay in the Google sandbox as this seems to depend on the types of keywords it will be completing for in the real SERPS It can be up to 6-8 months and the only way to get out of the sandbox is to wait.

The Google Sandbox isn't all bad news. If your site contains good quality relevant material it will find its way out of the sandbox and will get the rankings it deserves in the Google SERPS. I even have some theories that may mean that your time in the sandbox can be used wisely to actually improve your final rankings.

You also shouldn't forget that Google isn't the only search engine out there. MSN is widely used and with the might of Microsoft behind it is likely to become a bigger player in the search engine world in the new future. At the time of writing, MSN or other search engines such as Yahoo! and Alta Vista don't have a 'sandbox' filter and your new websites will be listed in the quickly and should start driving traffic to your site.

About The Author

Alan Cole runs a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.

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